Hi all,

This is Sang here, CEO of Return on Change. I’d like to share some exciting news with you from the RoC team. We recently rolled out a new voting feature on our site!  Startups will now need to accrue a significant number of votes from the crowd before they can share any details of their capital raise through returnonchange.com. When we say “crowd” we mean anyone- your friends, family, grandmother, etc, and it doesn’t matter whether you’re an accredited or unaccredited investor. The idea behind this is twofold:


1) For the startups: The voting process proves that the crowd thinks your business is a good/interesting investment opportunity. Think of this as a pre-trial. If you can’t even get people excited about your startup to vote for you, what makes you believe investors will invest? Startup founders will be able to garner traction while avoiding the risk of having sensitive offering details revealed during this phase.

2) For the investors: When a startup successfully gathers enough votes, this sends a signal to the investors that there’s a demand for the business. No one wants to be the first one on the dance floor but even you may shake a tail feather if other people are.

Below is what the voting feature looks like. You can show your support for any of the startups by logging in and voting here!

Return on Change's startup voting feature

Return on Change’s startup voting feature

By Sang Lee


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Sang H. Lee
Sang is the founder and CEO of Return on Change. He's constantly searching to help startups that are looking to change the world! He's a leader in equity crowdfunding and is always happy to help entrepreneurs and startups. He previously worked as an investment banker in the energy field at WestLB and BNP Paribas, accruing a wealth of expertise in financial regulation, business, and financial structuring. Sang is also the Executive Director of CF50, a global think tank of thought leaders within the crowdfunding industry. You can find him on Google+ and Twitter.
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