These days whether you own a storefront, or whether you’re an online B2B, B2C business, everyone owns a website. In today’s world where everyone is so easily connected through the internet, your website can say a lot about you and your company. We put together what we thought were the most interesting 8 facts about consumer behavior regarding a business’ website/mobile design in the hopes that they will be insightful for your startup.

So here’s a question for the startups: Did you know that 50% of mobile users leave a web page if it doesn’t load in 10 second? Not too long, right? But if your website is carefully designed and mobile-optimized you can acquire as many customers as possible. It’s a hard job to not only create a site that works for web and mobile, but to also create a site that converts visitors into customers. As startups, we should be constantly thinking about the most effective ways to grow traffic and keep customers. Even with our time spread thin among numerous projects, every startup should be aware of the importance of web and mobile optimization, and how the lack of smart design can affect our business.

To give everyone a leg up in online marketing your startup, we put together some of the most recent (and compelling!) stats on site optimization and created a fun infographic to give you a better understanding of how important it is to allocate more efforts to a smarter, clearer, and more user-friendly site design, both web and mobile. Hope you find these insightful and helpful!

Return on Change Design InfographicStats taken from Hubspot



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Wen Fu
Wen is the Brand Marketing intern at Return on Change. Before graduating from Rhodes College in Memphis, Tennessee in May 2013, she led the social media efforts for a nonprofit climate change media project, volunteered at a local HIV/AIDS support organization, served as a student marketer for the Rhodes Center for International Education, studied and interned for a global ad firm in London, and worked as a digital media analyst for several Memphis-based ad agencies.
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