You’ve done all of the steps to get you here and so now what?

Everything was executed to the ‘t’ so the business should be smooth sailing right? WRONG.

You’ve finally arrived at the point where you are doing something about your business.  Where you are not longer terrified by the pitfalls and you have the team to stick by you when the going gets tough.  Trust me the going will get tough.

Manage your Emotions

From what I’ve observed (myself included) what kills a lot of startup endeavors is the emotional trauma of not seeing the success or traction you thought you were going to get coming out the door.  Nurturing a startup is just like anything else and needs time and a LOT of TLC to get it to where you want to be.  So manage your own emotions because an emotional slump in the startup can be as deadly as a bad strategic decision.

Celebrate the Small Things

Truth be told there are only going to be a handful of truly big successes in a startup’s life cycle.  If you are holding your breath waiting for those, you might be in for a rude surprise and be holding your breath a lot longer than you had anticipated.  Celebrate the small wins with your team, whenever you meet a milestone or a section of your product is complete.  It’s important to keep your team and yourself motivated so you don’t lose steam moving forward.

Whatever you do, DON’T QUIT

If every startup founder quit because things weren’t going their way, we would have a pitiful few startups.  You have to be persistent and resolute in your determination to get something done.  Don’t be stubborn about the idea and be flexible on what makes it successful, but don’t just stop doing what you’re doing because it seems difficult.  Nothing easy is worth doing right?

We hope to hear from a lot of startups who were successful in keeping to this strategy!


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Sang H. Lee
Sang is the founder and CEO of Return on Change. He's constantly searching to help startups that are looking to change the world! He's a leader in equity crowdfunding and is always happy to help entrepreneurs and startups. He previously worked as an investment banker in the energy field at WestLB and BNP Paribas, accruing a wealth of expertise in financial regulation, business, and financial structuring. Sang is also the Executive Director of CF50, a global think tank of thought leaders within the crowdfunding industry. You can find him on Google+ and Twitter.
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