So this is the first of the RoC Startup Series where we wanted to talk about everything from having an idea over a lunch conversation at the office to taking the plunge of quitting your job and working for yourself. Since this is the 1st in a series of 5, it only makes sense to talk about the first stages of a startup.
Lightbulb goes off in my head – Startup is not idea based, it’s all about the execution
Usually it goes something like this: you’re either sitting at a restaurant or the office and you see a need that isn’t being met or you’re fed up with something that isn’t being done as efficiently as you would like. Whoever you’re sitting with at the time becomes your first validation point:
**Two friends are sitting at a bar chatting**
Me: Man, don’t you think it would be awesome if there was a company that did (&&***@?
Friend: Isn’t there something like that already? I think I saw something like that..
Me: You sure? I’m pretty sure I’ve never seen anything like that…
**Smart phones enter the scene**
Me: I can’t find anything!
Friend: You should make a company that does this!
Me: Haha, seriously I should!
Typically that’s the end of the conversation and the idea – the next day starts again with your day job and the preoccupations of the day-to-day don’t let you take that idea beyond that short conversation.
**Open Next Scene**
**Same two friends are sitting at the same bar two years from when they had this conversation**
Friend: Hey check out the news another company IPOing!
Me: Jesus, I feel like some of these companies are getting away with murder.
Friend: Didn’t you have the same idea a few years ago?
Me: You’re right! Why didn’t I do anything about it then…
What’s the moral of this story? That ideas are USUALLY a dime a dozen. If you think something is a great idea, almost guaranteed there are many other folks that have the same thing. Where the differences arise are in execution and the details that are implemented when you build out the business!
Startup is execution, NOT idea. Get it? You have to DO it before it becomes a startup. Talk is cheap so keep it to a minimum and go take the plunge.