As children, we were taught to forgo short term gains for much more fulfilling rewards later on.

  • Not eating tons of candy as a child to prevent your entire oral cavity from looking like a tar pit.  
  • Studying now for better grades later.
  • Taking the harder road for a better outcome later.

But then this begs the question of, why haven’t we done this with our financial system and our investments? Everything is established by the investment myopic and yet we ask ourselves why we run into massive economic crises time and time again. We’ve invested trillions of dollars in video games, ‘better’ ways to talk to each other and share pictures that never get saved, and best of all, an app that makes pictures look old. And still we are struggling with poverty, social injustice, poor alternatives to energy generation and a screwed up healthcare system.

There’s so much more on the line than a few percentage points.

As children, we’ve also read and seen fictional accounts of dystopic futures caused by humanity’s carelessness. If you don’t want to end up there, open up your investments to something worthwhile like the future, not 4% per quarter.

Let’s invest with purpose.


By Sang Lee


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Sang H. Lee
Sang is the founder and CEO of Return on Change. He's constantly searching to help startups that are looking to change the world! He's a leader in equity crowdfunding and is always happy to help entrepreneurs and startups. He previously worked as an investment banker in the energy field at WestLB and BNP Paribas, accruing a wealth of expertise in financial regulation, business, and financial structuring. Sang is also the Executive Director of CF50, a global think tank of thought leaders within the crowdfunding industry. You can find him on Google+ and Twitter.
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