RoC Interviews Incitement Design

Since June of 2013 we’ve been working out of a NYC co-working space called the Centre for Social Innovation and have met so many tremendous social enterprises and startups here. This has inspired us to create a CSI Innovator Series, allowing us to share and introduce you to all the various startups who are working to make this world a better place. In each video we’ll sit down with the team where they’ll share their team’s mission and the social change they’re bringing to society.

The first startup we interviewed was Incitement Design. Located in Chelsea, New York, is a progressive design firm committed to changing the world, its mission is to spearhead social and progressive change through the use of graphic design. With a team of highly skilled graphic designers, website developers, and fervent activists, Incitement Design focuses on bringing attention to purpose driven projects such as political campaigns, progressive causes, and social enterprises that can impact the world. Watch the video to see our interview with the Incitement team, Rob (Director of Creative Instigation) and Aviva.

What differentiates Incitement Design from the numerous design firms is this focus on high impact initiatives. Their clients include non-profit organizations, an organic fair-trade tea company, and social activists, all with a common goal: making the world a better place. Its designers understand the power an image holds, and uses graphic design as an effective medium to spread messages, as well as invoke meaningful thought and emotion. For example, Incitement Design helps assisting progressive political campaigns that can foster significant change and improvement. They recognize that a strategic design at a minor level can ultimately have a much larger cumulative effect at a major level.

Its current ongoing project, America’s Global War on Lightening, is a parody campaign to highlight the insane overreactions to terrorism. In fact, more people die to lightening, dog bites, and bathtub falls than to terrorism. However, due to biased media coverage riddled with yellow journalism, there is an irrational fear of terrorism that is potentially distorting our public debate. Obviously, terrorist threats are not to be downplayed, but has our media blown it out of proportion? This campaign is not mocking the real threat of terrorism. Rather, it is a clever attempt to express the absurdity of a society’s irrational fear of something statistically improbable, like being struck by lightning.

Incitement Design realizes the impact of world-class design, the competitive edge it offers, as well as the opportunities it has to bring exposure to meaningful issues it. If you are also fighting the War on Lighting and would like to enlist, or you just have brilliant ideas on how to change the world then you can reach them here:


By Sang Lee


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Sang H. Lee
Sang is the founder and CEO of Return on Change. He's constantly searching to help startups that are looking to change the world! He's a leader in equity crowdfunding and is always happy to help entrepreneurs and startups. He previously worked as an investment banker in the energy field at WestLB and BNP Paribas, accruing a wealth of expertise in financial regulation, business, and financial structuring. Sang is also the Executive Director of CF50, a global think tank of thought leaders within the crowdfunding industry. You can find him on Google+ and Twitter.
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