We have traditionally utilized the term ‘disruptive’ along with technology to mean:

an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. http://en.wikipedia.org/wiki/Disruptive_technology

 

However, it seems that start-ups are changing the way we view consumer business in general.  Many of the tools that both consumers and businesses use post web 2.0 age have been developed on a small scale and are not associated with any large brands and/or multinational companies.  This is obviously pointing to a huge flaw of large organizations and/or corporations which is the difficulty in innovating once you have reached a certain scale.

 

Lack of innovation has been a huge issue in the modern day business world.  While there are proponents who purport that the rate of change has become so accelerated that it is difficult to perceive in our everyday world, modern day corporations have left things to be desired given that the status quo is the ideal which is to be protected.

Start-ups don’t have this restriction nor should they.  If you are looking to create your own business based on what you know, think about it again.  Use your expertise, but don’t bring your systems and methods with you.  Keep those in the back of your mind to make sure you aren’t falling into that trap of doing things the way you knew because it was the way it was.  Innovate the world and innovate your thinking at the same time!

 

Now we just need to empower start-ups! Congress has been moving rapidly to pass the necessary legislation to do so, and Return On Change is poised to become a part of this change.  With crowdfunding legalized for start-ups, we will not only be empowering start-ups, but change and innovation as we know it.  This will be a global movement that will empower tomorrow’s thinkers.

 

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