We’ve received a few raised eyebrows and question marks when we went out into the world and told everyone that Return on Change was raising capital on its own platform. Yes, we are raising money on our own site. As such, it seemed only appropriate to clarify our intent as well as explain why this model of capital raising makes the most sense for us. Here’s 3 reasons why we’ve decided to raise capital on our own site:
1) Online is best for us
A lot of our investors are (obviously) early adopters and like expressing their intent to invest online. It’s a tangible method which doesn’t require endlessly scanning documents that need to get ratified by signing even more documents later on. It’s just one click away from becoming a part of the Return on Change family.
2) We’re telling everyone else to do it
Our entire business model revolves around the thesis that online capital formation is indeed easier than traditional methods and removes many of the hurdles that entrepreneurs face when going through the process. As we are pitching our own business model, it wouldn’t make much sense if we didn’t stick to the line we were towing ourselves.
3) It’s the future
Using the internet as a facilitator in the creation and sustenance of innovation is going to be the future. No more stuffy boardrooms and backroom deals. It’s all going to be done on a transparent forum where people are exchanging thoughts and investing in a way that’s driven by both financial and emotional motivations that address a true need, not the manufacturing of markets and entire industries to feed short term gains for the few.
If it’s still not clear why we’re doing this, you’ll see how easy it is to get involved with some of the most amazing and innovative startups when you visit our site.
We’d love to hear your thoughts so please feel free to share!
By Sang Lee